Derryn Schmidt

photography

Purposeful Photographer

overview...

Course Information

About the Teacher

Derryn Derryn
 

Single Payment

R6,500.00
ENROLL
 

Payment Plan

R3,500.00 / month for 2 months
ENROLL
 

VIP Access

R9,000.00
ENROLL

Course Outline

  • MODULE 1
    • Introduction
    • Professionalism + mindset
    • Mission Statement
    • Lightroom overview + culling
    • Editing in Lightroom
    • Photo technique
  • MODULE 2
    • Introduction to marketing
    • Brand Story
    • Marketing Channels
    • Instagram + Facebook
    • Website
    • Facebook Ads Intro: Elana Schutt
    • Create Business Manager: Elana Schutt
    • Create Ads Account: Elana Schutt
    • Add a page: Elana Schutt
    • Add people: Elana Schutt
    • Create a pixel: Elana Schutt
    • Install Pixel helper: Elana Schutt
    • Install Pixel on WordPress: Elana Schutt
    • Create custom audience: Elana Schutt
    • Create Lookalike Audience: Elana Schutt
    • Create Saved Audience: Elana Schutt
    • Narrowing your audience: Elana Schutt
    • Creating an ad campaign: Elana Schutt
  • MODULE 3
    • Introduction to Business Management
    • Lead nurturing
    • Studio Ninja
    • Introduction and basic company set up: Lauren Machanick
    • Profitability – the ins and outs: Lauren Machanick
    • Scalability, health of the business and tips: Lauren Machanick
    • The end result: Lauren Machanick
    • Manage your wealth: Katie Wisdom
    • Contracts: Lee Swales
  • Zoom recordings
    • 16 September 2020
    • 23 September 2020
    • 30 September 2020
    • 14 October 2020
    • 21 October 2020
    • 28 October 2020

course syllabus!

MODULE 1

Introduction
Professionalism + mindset
Mission Statement
Lightroom overview + culling
Editing in Lightroom
Photo technique

MODULE 2

Introduction to marketing
Brand Story
Marketing Channels
Instagram + Facebook
Website
Facebook Ads Intro: Elana Schutt
Create Business Manager: Elana Schutt
Create Ads Account: Elana Schutt
Add a page: Elana Schutt
Add people: Elana Schutt
Create a pixel: Elana Schutt
Install Pixel helper: Elana Schutt
Install Pixel on WordPress: Elana Schutt
Create custom audience: Elana Schutt
Create Lookalike Audience: Elana Schutt
Create Saved Audience: Elana Schutt
Narrowing your audience: Elana Schutt
Creating an ad campaign: Elana Schutt

MODULE 3

Introduction to Business Management
Lead nurturing
Studio Ninja
Introduction and basic company set up: Lauren Machanick
Profitability – the ins and outs: Lauren Machanick
Scalability, health of the business and tips: Lauren Machanick
The end result: Lauren Machanick
Manage your wealth: Katie Wisdom
Contracts: Lee Swales

Zoom recordings

16 September 2020
23 September 2020
30 September 2020
14 October 2020
21 October 2020
28 October 2020