Derryn Schmidt
photography
Purposeful Photographer
overview...
Course Information
About the Teacher
Single Payment
R6,500.00
Payment Plan
R3,500.00 / month for 2 months
VIP Access
R9,000.00
course syllabus!
MODULE 1
Introduction
Professionalism + mindset
Mission Statement
Lightroom overview + culling
Editing in Lightroom
Photo technique
MODULE 2
Introduction to marketing
Brand Story
Marketing Channels
Instagram + Facebook
Website
Facebook Ads Intro: Elana Schutt
Create Business Manager: Elana Schutt
Create Ads Account: Elana Schutt
Add a page: Elana Schutt
Add people: Elana Schutt
Create a pixel: Elana Schutt
Install Pixel helper: Elana Schutt
Install Pixel on WordPress: Elana Schutt
Create custom audience: Elana Schutt
Create Lookalike Audience: Elana Schutt
Create Saved Audience: Elana Schutt
Narrowing your audience: Elana Schutt
Creating an ad campaign: Elana Schutt
MODULE 3
Introduction to Business Management
Lead nurturing
Studio Ninja
Introduction and basic company set up: Lauren Machanick
Profitability – the ins and outs: Lauren Machanick
Scalability, health of the business and tips: Lauren Machanick
The end result: Lauren Machanick
Manage your wealth: Katie Wisdom
Contracts: Lee Swales
Zoom recordings
16 September 2020
23 September 2020
30 September 2020
14 October 2020
21 October 2020
28 October 2020
4 November 2020
11 November